In a world inundated with materialism, fake news, and filters, some people may struggle with finding their sense of worth. Enter Nicole and Nia.

Nicole Toni, a clinical aesthetician and certified make-up artist has launched a new beauty line for people of color, Nia O. Uzuri, named after, and co-created, with her 8-year-old daughter.

“Cute is important,” is how young Nia sums up her choice to be a part of her mom’s business and brand. Nicole elaborates that “‘Cute is important’ is based on the premise that being your uniquely best self begins with looking and feeling better.” The dynamic duo believes that whether you're a stay-at-home parent or a corporate CEO…feeling cute is always important for your self-confidence!